1. Introduction

Welcome to SoCal Scuba Classes (“we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://www.socalscubaclasses.com (the “Site”) or make a purchase through our Shopify-hosted store.

2. Information We Collect

a. Personal Data

• Account & Profile: Name, email, shipping address, phone number.
• Payment Info: Payment card data (processed by Shopify under PCI-DSS).
• Communications: Inquiries, support requests, newsletter sign-ups.

b. Usage Data & Cookies

• Cookies & Tracking: _session_id, _shopify_visit, _shopify_uniq, cart, _secure_session_id, storefront_digest.
• Analytics: Page views, referral source, device/browser type.

3. How We Use Your Information

• Order Fulfillment: Process payments, ship purchases, send confirmations.
• Communication: Respond to inquiries, send updates, marketing (with opt-out).
• Improvement & Personalization: Analyze usage, tailor offers, troubleshoot.
• Legal & Security: Fraud prevention, comply with laws, protect rights.

4. Third-Party Services

We partner with trusted providers who process information on our behalf:

• Shopify Inc.: E-commerce platform; stores data on secure servers behind firewalls.
• Payment Gateways: Stripe, PayPal, etc., each with their own Privacy Policies.
• Analytics & Marketing: Google Analytics, Mailjet SMTP, etc.

Note: When redirected to a third-party site (e.g. payment), you are subject to their privacy terms.

5. Cookies & Opt-Out

Most browsers allow you to refuse cookies or delete existing ones via settings. If you opt-out, some Site features may not function properly.

6. Data Retention & Security

• Retention: We keep personal data only as long as necessary for its purpose or as required by law.
• Security: SSL/TLS encryption, AES-256 for stored payment data, regular audits. However, no system is 100% secure.

7. Your Rights

Depending on your jurisdiction, you may:

• Access, correct, or delete your personal data.
• Withdraw consent or object to processing.
• Lodge a complaint with your local data protection authority.

To exercise these rights, contact us at admin@socalscubaclasses.com or:

8. Children’s Privacy

Our Site is not directed to children under 16. We do not knowingly collect their data. If you believe we have inadvertently done so, please contact us to request deletion.

9. Changes to This Policy

We may update this Privacy Policy at any time. Material changes will be posted prominently with a revised “Last Updated” date.